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About Us

                                                                                                                                   Welcome to Sovereign Houseware

We are a family-run company and have been supplying cash and carry, retailers and the export trade for over 30 years. We pride ourselves on providing a personal service to our customers and at all times endeavour to deliver their goods as quickly as possible to ensure they get them on their shelves on time.

Established in 1986, from a small warehouse based in the Alum Rock area of Birmingham, we now distribute from our large depot in Hockley (Birmingham), which is over 40,000 sq. ft.

Sovereign Houseware is constantly sourcing new lines from around the world and only sell our own imported goods under our leading brands to the whole of the UK mainland, Scotland, Wales and Ireland.

We deliver directly to our customers' doors using our own fleet of vehicles alongside using a pallet service for full or part deliveries.

The warehouse is exclusively open for trade members only and as a result, is not open to the public. A large showroom is also available to view the entire range of items offered by Sovereign Houseware (by appointment only).

Our opening hours are Monday to Friday from 9am to 6pm. We also have agents covering the whole of the United Kingdom, so please do enquire about your nearest agent.

We at Sovereign Houseware have been working with a number of renowned wholesalers and retailers and constantly reflect our shared experiences.  We aim to add new products to our lines as per demand from our customers.

Please feel free to visit our site for regular updates.

Our leading brands are:


One of our leading brands in the cookware range for aluminium, die cast, anodised & stainless steel products 


Our latest addition to our brand portfolio, primarily introduced for products of earthenware.


Our leading brand for budget cookware items comprising of milk pans & 5 piece cookware sets.


A brand that has been developed for all general kitchen accessories and utility items.


Introduced to showcase our finest developments in opal ware, glass dishes etc.


A market leader in 12,15,16,45,72 piece dinner sets made from the finest porcelaine material


One of our most established brands and another market leader in various designs and shapes of plain/printed dinner plates and tableware.


Our very own brandmark showcased across our ranges of cutlery items for household/commercial or restaurant usages.


An array of coloured glassware products such as footed dishes, vases, bowls etc. imported from across the globe.

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