Cookies & Privacy
Notice - Customer
Sovereign Houseware is committed to complying
with the General Data Protection Regulation and the Data Protection Act 2018,
once enacted. Looking after the personal information you share with us is very
important, and we want you to be confident that your personal data is kept
safely and securely and to understand how we use it to offer you a better and
more personalised shopping experience.
We have published this notice to help you
understand
- how and why Sovereign Houseware collect information
from you;
- who we share your information with, why and on what
basis;and
- what your rights are.
If we make changes to this notice we will notify you by updating it on our website. Sovereign Houseware will be what is known as the 'Data Controller' of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as "we" or "us". By Data Controller, this means Sovereign Houseware determines the purposes and way in which any personal data are, or will be, processed.
Should you need to contact us please write to:
Sovereign Houseware Limited Radnor Street, Hockley, Birmingham B18 5HP, UK
This privacy notice was last updated on 12th December 2020.
What information we
collect when you register and why?
When you buy goods from us, you are entering
into a contract with us. You will need to set up a Sovereign Houseware Account
before ordering from us, so we can set this up we will ask you to provide some
personal information such as;
- full name
- address (and previous addresses)
- date of birth
- contact numbers, and
- email address.
As an existing customer if you have shopped
with us using a credit or debit card, or we have taken these details for a
payment authorisation, we will securely collect and store this payment card
information. New customers and existing customers whose payment cards have
expired will be asked if they would like to automatically store these details
in order to speed up the payment process. If you set up a direct debit payment,
we will also collect bank details from you.
When you apply for a credit account, we get
information about you from credit reference agencies. This is covered in more
detail in the section, Who we share your information with and why.
In order to undertake website personalisation,
we will also gather information about the devices you use to access our sites
(desktop and mobile), and this may include IP address. For further information
on our use of cookies and tracking please see our Cookie Notice.
When you shop in our stores Sovereign
Houseware uses CCTV for security monitoring purposes.
How do we use your
information?
Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:
- Contract - your personal information is processed in
order to fulfil a contractual arrangement e.g. in order to send you your
Directory catalogue.
- Consent - where you agree to us using your information
in this way e.g. for storing your payment card details.
- Legitimate Interests - this means the interests of Sovereign
Houseware in managing our business to allow us to provide you with the
best products and service in the most secure and appropriate way e.g. to
transfer your data to certain Third Party's such as delivery partners.
- Legal Obligation - where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.
Here is a list of the ways that we may use
your personal information, and which of the reasons described above we rely on
to do so. Where we list legitimate interests as a reason, we also describe
below what we believe these legitimate interests are.
|
What we use your personal information for |
Our reasons (legal basis) |
Our explanation of Sovereign Houseware's legitimate interests |
|
Set up your Sovereign Houseware account |
Legitimate interest |
Process efficiency in dealing with such activity. |
|
Storing payment cards |
Consent |
N/A |
|
Process your orders |
Fulfilling a contract |
N/A |
|
Notify you of your order status. |
Legitimate interests |
Process efficiency in dealing with such activity, and to make
improvements to our services. |
|
Manage your account/ provide customer services to you. This
may include: transfers to Third Countries who undertake customer
services/communications activities call recording data verification customer
complaints/queries |
Legal obligation/ Legitimate interests (depending on nature of
services) |
Keeping our records up to date, handling our customer contact
efficiently and effectively, working out which of our products and services
may interest you and telling you about them. |
|
To detect, investigate and report financial crime (e.g. Fraud) |
Legal Obligation / legitimate interests |
Developing and improving how we deal with financial crime.
Complying with any legal obligation placed on us by regulators such as the
FCA. Complying with any regulations that apply to us. Process efficiency in
dealing with such activity, and to make service and process improvements. |
|
Undertake website personalisation and administration. |
Legitimate interests |
Developing products, services, applications and designs that
attract and retain customers. Improving customer interaction with our sites.
Defining types of customers for new products or services |
|
Marketing communications to inform you of special offers,
promotions, new lines and Sales. Provide you with online advertising. |
Legitimate interests |
Developing products, services, applications and designs that
attract and retain customers. Improving customer interaction with our sites. |
|
Notifying you about enhancements to our services, such as
changes to the website and new services that may be of interest to you. |
Legitimate interests |
Developing products, services, applications and designs that
attract and retain customers. Improving customer interaction with our sites. |
|
Contact you to undertake customer satisfaction surveys, invite
you to provide product reviews or for market research. |
Legitimate interests |
Developing products, services, applications and designs that
attract and retain customers. Improving customer interaction with our sites. |
|
Maintaining network and data security |
Legitimate interests |
To maintain the security of our network this in turns helps us
to maintain the safety and confidentiality of your information. |
|
Logistics planning, demand forecasting, management information
and research |
Legitimate interests |
We use information about shopping habits, products bought and
volumes, to help us to respond to demand, ensure the right products get to
the right areas and to help us plan our ranges. |
Who we share your
information with and why
Sovereign Houseware works with a number of
trusted suppliers, agencies and businesses in order to provide you the high
quality goods and services you expect from us such as delivery companies,
credit reference agencies, fraud prevention agencies, product technicians
visiting your home and market research companies amongst others.
Some examples of the categories of third parties with whom we share your data
are:
Supplier Partners
Sovereign Houseware works with a number of trusted partners who supply products and services on our behalf. All partners are subject to thorough security checks, and will only hold the minimum amount of personal information needed in order to fulfil the orders you place or provide a service on our behalf.
Delivery Partners
In order for you to receive your goods, Sovereign Houseware works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.
IT Companies
Sovereign Houseware works with business who support our website and other business systems.
Marketing Companies
We work with marketing companies who help us
manage our electronic communications with you or carry out surveys and product
reviews on our behalf.
Payment processing
Sovereign Houseware works with trusted third
party payment processing providers in order to securely take and manage
payments.
Credit Reference Agencies
When you apply for credit with us we will make
searches about you with credit reference agencies. We do this to make sure
customers who apply for credit accounts are able to manage the level of credit
offered and not committing fraud by providing false or inaccurate
information.
In order to process your application we will supply your personal information
to credit reference agencies (CRA's) and they will give us information about
you, such as your financial history. We do this to assess your creditworthiness
and product suitability, check your identity, manage your account, trace,
recover debts, and prevent criminal activity.
We will also continue to exchange information about you with the CRAs on an
ongoing basis, including about your settled accounts and any debts not fully
repaid on time. CRAs will share your information with other organisations. Your
data will be linked to the data of your spouse, any joint applicants or other
financial associates.
The identities of the CRAs, and the ways in
which they use and share personal information, are explained in more detail at:
Experian Credit Reference Agency Information
Notice
CallCredit Credit Reference Agency Information
Notice
Equifax Credit Reference Agency Information Notice
We will use automated credit-scoring methods
to assess your application and to confirm your identity. We will automatically
check your credit history against our lending criteria and if you don't meet
our requirements you will be declined for credit. For more information see the
CRAIN notices above. There is also an automated decision section below with
further detail. Should you wish to object to the use of automated credit
scoring, please contact the Data Protection Officer.
Debt recovery and fraud prevention services
Before we provide services, goods or financing
to you, we undertake checks for the purposes of preventing fraud and money
laundering, and to verify your identity. These checks require us to process
personal data about you.
The personal data you have provided, we have collected from you, or we have
received from third parties will be used to prevent fraud and money laundering,
and to verify your identity.
Details of the personal information that will be processed include, for
example: name, address, date of birth, contact details, financial information,
employment details, device identifiers including IP address and vehicle
details.
We and fraud prevention agencies may also enable law enforcement agencies to
access and use your personal data to detect, investigate and prevent crime.
We process your personal data on the basis that we have a legitimate interest
in preventing fraud and money laundering, and to verify identity, in order to
protect our business and to comply with laws that apply to us. Such processing
is also a contractual requirement of the services or financing you have
requested.
We process your personal data on the basis that it is necessary in the public
interest or in exercising official authority for us to prevent fraud and money
laundering, and to verify identity, in order to protect ourselves and to comply
with laws that apply to us.
Fraud prevention agencies can hold your personal data for different periods of
time, and if you are considered to pose a fraud or money laundering risk, your
data can be held for up to six years.
Automated Decisions
As part of the processing of your personal data, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with money laundering or known fraudulent conduct, or is inconsistent with your previous submissions, or you appear to have deliberately hidden your true identity. You have rights in relation to automated decision-making: if you want to know more please contact us using the details above.
Consequences of Processing
If we, or a fraud prevention agency, determine
that you pose a fraud or money laundering risk, we may refuse to provide the
services or financing you have requested, or to employ you, or we may stop
providing existing services to you.
A record of any fraud or money laundering risk will be retained by the fraud
prevention agencies, and may result in others refusing to provide services,
financing or employment to you. If you have any questions about this, please
contact us on the details above.
Data Transfers
Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to 'international frameworks' intended to enable secure data sharing.
Your Rights
Your personal data is protected by legal
rights, which include your rights to object to our processing of your personal
data; request that your personal data is erased or corrected; request access to
your personal data.
For more information or to exercise your data protection rights, please contact
us using the contact details above. You also have a right to complain to the
Information Commissioner's Office, which regulates the processing of personal
data.
Some of the information you provide to us may be transferred outside the
European Economic Area to countries such as India and the US. This is a
transfer to a "third country". For example Sovereign Houseware has a
business relationship with an IT Company in India who provide us with IT
support together with customer and supplier account administration services.
Although the data is held in UK data centres colleagues in India may access it
to undertake the activities described above.
If you place an order with us and you are outside of the UK we will transfer
the data that we hold on you to Sovereign Houseware in the UK.
Sovereign Houseware also works with suppliers and partners who may make use of
cloud and/or hosted technologies. We undertake data security due diligence on
our partners and ensure that that these partners conform to appropriate
accreditations.
Wherever transfers of data to third counties occurs Sovereign Houseware will
put in place an appropriate contractual provisions to ensure that there are
strict rules regarding both the confidentiality and security of your
information. To find out more please contact us at info@sovereignhouseware.co.uk.
We want to keep you up to date with information about new ranges, special
offers and improvements to our website. When you set your account up, we will
ask you if you want to receive this type of marketing information.
Sovereign Houseware will not share your information with companies outside of Sovereign
Houseware for their marketing purposes. Sovereign Houseware includes Sovereign
Houseware Stores and info@sovereignhouseware.co.uk.
If you decide you do not want to receive this marketing information you can
request that we stop by writing to the Data Protection Officer at mailto:the
address provided above, emailing,info@sovereignhouseware.co.uk,
by calling the Contact Centre on 0121 523 8870, via My Account online or the
unsubscribe link within the email.
You may continue to receive mailings for a short period while your request is
dealt with.
If we collect your personal information, the length of time we retain it is
determined by a number of factors including the purpose for which we use that
information and our obligations under other laws.
We may need your personal information to establish, bring or defend legal
claims. For this purpose, we will always retain your personal information for 7
years after the date it is no longer needed by us for any of the purposes
listed under How we use your information above. The only exceptions to this are
where:
- the law requires us to hold your personal information
for a longer period, or delete it sooner;
- you exercise your right to have the information erased
(where it applies) and we do not need to hold it in connection with any of
the reasons permitted or required under the law;
- we bring or defend a legal claim or other proceedings
during the period we retain your personal information, in which case we
will retain your personal information until those proceedings have
concluded and no further appeals are possible; or
- in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.
You are entitled to request the following from
Sovereign Houseware, these are called your Data Subject Rights and if you have
any general questions about your rights or want to exercise your rights please
contact info@sovereignhouseware.co.uk
Cookies Notice
This notice is designed to help you understand what cookies are, how Sovereign
Houseware uses them and the choices you have in regards to their use. By
continuing to use www.sovereignhouseware.co.uk the
"Site", you are agreeing to our use of cookies in the manner
described in this notice.
What are cookies?
Cookies are small text files that are stored on your browser or the hard drive
of your computer or other device when you visit the Site. This allows the Site
to recognise you as a user either for the duration of your visit (using a
'session cookie') or for repeat visits ( a 'persistent cookie'). They are not
harmful and do not contain any information such as your home address, date of
birth or credit card details.
The cookies we use fall into four broad types:
Strictly Necessary Cookies
These cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
Analytical/Performance Cookies
In order to keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.
Functionality Cookies
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet, but do help us to serve you with advertising that is more relevant to you.
Targeted Marketing Cookies
We also use cookies to assist in targeted advertising. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. We also use them to measure the effectiveness of our marketing communications, for example by telling us if you have responded to an advert that we have sent you.
If you would like more information on any of these types of Cookies, including how to opt-out, please visit youronlinechoices.com
- They enable you to transact, whilst other non-essential
cookies enable us to give you an enhanced, personalised web experience and
determine relevant products to show you.
- To personalise and improve your customer experience.
- To allow you to securely sign in to your Sovereign
Houseware Directory Account, so that you can use "My Account"
features such as order information, making payments and viewing
statements.
- To recognise the device that you are using.
- To store the content of your online shopping bag whilst
you browse the site and to complete an order.
- To record the areas of the Site that you have visited,
products you have viewed and time spent browsing, as well as the products
you purchased. Sovereign Houseware uses this information to help make the
website more user friendly, develop our Site design and to continuously
improve the quality of the service we provide.
- To distribute visitors to our Site evenly across
platforms to ensure the content is served at the fastest possible speed.
- For re-marketing purposes to determine relevant related
products to show you when you're browsing on other selected websites.
These cookies can be associated with services provided by a third party
such as an advertising network.
- We also offer you the facility to share your experience on our Site through social media sites such as Facebook and Twitter. By using these features, you are consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites.
Cookies are an essential part of how our Site
works, as they remember certain information about a visitor. Sovereign
Houseware uses First Party cookies (these are placed there and used solely by Sovereign
Houseware) and Third Party cookies (these are placed there by third parties we
work with).
Are cookies safe?
Yes. The information stored in cookies is safe and anonymous to any external
third party, and your account security is never compromised. You can find more
information about cookies at http://www.allaboutcookies.org/ and
www.youronlinechoices.com/. For a video about cookies visit
https://www.google.com/intl/en-GB/policies/technologies/cookies/
Can I turn off cookies?
Yes - but if you choose not to allow the use of cookies, your experience of our
Site will be limited and many integral aspects of the Site, including (but not
limited to) adding items to your shopping bag and accessing your account, will
not work at all.
To change your cookie settings, or if you want to be notified each time a cookie
is about to be used, you should amend the settings provided in your web browser
to prevent us from storing cookies on your computer hard drive.
For information on how to disable cookies, please consult the "Help"
tab of your browser via the menu bar. For further information on non-essential
cookies used for targeting and banner advertising please see below.
Details of our Third Party Cookies
Sovereign Houseware allows selected Third Parties who participate with us in
marketing programs to place cookies when you visit our site. These cookies
enable us to monitor which adverts you see and click on to get to our site.
For details of the Third Party cookies we use please see the table below. Sovereign
Houseware is not responsible for the content or privacy policies of Third
Parties or other websites, and we advise that you check these yourself.
The following Cookies are all used for
Analytical and Targeting purposes.
- Google Tag Manager
- Google Analytics
- Bing Ads
- Yahoo DOT Tag
- Yahoo Analytics
- Facebook Connect
- Facebook Custom Audiences
Website visitors who don't want their data
used by Google Analytics can install the Google Analytics opt-out browser
add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out
page and install the add-on for your browser.
Learn more about the opt-out and how to properly install the browser add-on here.
Visitors can also opt-out of Google Analytics
for Display Advertising and customize Google Display Network ads using
the Ads Settings
This Cookie Notice was last updated on 20 May 2018, and further changes will be
communicated by updating this notice.
Should you need to contact us please write to:
Sovereign Houseware Limited Radnor Street, Hockley, Birmingham B18
5HP, UK or via info@sovereignhouseware.co.uk quoting
Security and Privacy Enquiry.
